Building Your Fitness Business

What's Included in the Building your Fitness Business Course

E-learning

An interactive e-learning course. We recommend you work through the course more than once. There is a demonstration of the course available (look for the “Course Demo” tab).

Content

Gain an understanding of all elements required to establish a fitness business. from legal requirements to planning, marketing, sales and customer management.

Assessment

There is no assessment for this course.

Course Detail

First Steps

This first section is all about defining the types of people you want to work with – your ideal client. Doing this provides the context for all the other decisions you make as part of your business.

Business Set Up

This section covers the administrative side of your business, including the legal structure, financial management and GDPR.

Business Planning

In this section, we look at how to do a SWOT and PEST analysis, as well as market research to provide the information you need to plan your business and for product development.

Product Development

One of the most critical stages in the process is product development. Personal training is not a tangible ‘thing’ like cars, shoes or food, so in this section, you’ll learn how to put together packages and services that clients understand and are attracted to.

Marketing

In this section, you’ll learn about the marketing funnel, as well as offline and online marketing approaches, with specific techniques you can use immediately

Sales

Sales skills are crucial to success as a personal trainer. This section covers the ‘principles of persuasion’ as well as strategies to handle common objections from potential clients.

Running Your Business

As your client base expands you need to develop systems and processes to enable things to run smoothly and for your business to grow in a sustainable way. This final section provides the resources to help you do that. “

To do this course, you will need:

• There are no entry requirements for this course.
• With no entry requirements or pre-requisites, this course is designed for anyone who wants to know about running a successful fitness business.

We also recommend reading our personal training blog posts prior to starting the course. There is loads of useful material to help cement your understanding of personal training! Read them here:

• Starting up a personal training business
• Build a personal training brand: 4 ways to market yourself
• 6 tips for getting personal training clients
• PT Business Plan: Example & Template

Options available to pay for your course:

Training for a new career is a big investment and with all things, in life, you tend to get what you pay for.

At Future Fit Training, we make it easy and affordable for you to achieve your dream career without comprising the quality of your learning experience or more importantly, your future career! We offer a variety of payment options including;

• Pay your course in full – all of our CPD courses can be purchased through our website in full
• Flexible payment schemes – pay a deposit and then the balance, pay as you learn, pay by company invoice or finance through OMNI (only available on selected courses)