60+ Statistics & usage showing why Peloton is booming (2024)

If you are a fitness buff, I’m sure you must have heard of Peloton.

If not, don’t worry; this article has got you covered with all the information you need about this fitness company.

Did you know that Peloton is one of the most successful, if not the most successful, businesses to come out of Kickstarter?

Yes, this is true. During its Kickstarter launch in 2013, Peloton was able to raise about $307,332 –over its $250,000 goal. Since then, this business has only seen continued success despite the mishaps that were associated with the new Peloton Treadmill launched in 2021.

Plus, Peloton was able to reach unicorn valuation in 2017 and IPO in 2019 – a rare combination for a Kickstarter alumni.

This at-home fitness provider now has over 2 million connected subscribers, with the pandemic aiding in its major market traction as more people opt for at-home fitness.

In 2021, they introduced the Peloton Tread, a smart treadmill for their users. Despite the varying mishaps associated with this new product, the company is still growing strong as customer satisfaction, and retention remains high.

Plus, Peloton remains the largest interactive fitness platform worldwide.

Let’s look at some of the statistics associated with this company, shall we?

General Peloton Statistics

1. Peloton’s financial year ends on June 30.
2. Peloton currently has a $15 billion market cap.
3. In 2022, Peloton generated over $3.5 billion in revenue, making a 10% year-on-year decrease.
4. As of February 2023, Peloton had over 3 million subscribers.
5. In September 2023, Peloton launched a five-year partnership with Lululemon to bring their fitness content to the retailer’s exercise app.
6. On the first week of January 2024, Peloton and TikTok joined forces to create a new co-branded fitness hub on the platform.
7. Peloton has more than 70 Showrooms in the US and Canada.
8. Peloton has sold over 125,000 units of its treadmill — Tread +.
9. Peloton offers over 40 live classes daily.
10. Peloton has over 5 million members on the platform.
11. Peloton has sold over 400,000 bikes.
12. Peloton offers about 48 live classes every day.
13. Members and subscribers can choose between 48 live classes and 10,000 on-demand classes.
14. There are over 70 Peloton showrooms in Canada and the US.

Peloton Revenue Statistics

15. Peloton’s annual revenue in 2022 was $3.58 billion, a 10% decrease from its revenue in 2021, which was $4.02 billion.
16. Peloton’s annual revenue in 2021 was $ 4.021 billion, over a 100% increase from its revenue in 2020, which was $1.625 billion.
17. Peloton services made over 30% of the total revenue in 2022.
18. In 2022, Peloton reported over 2 billion annual net loss, more than the $189 million loss in 2021.
19. About 2% of Peloton’s revenue comes from selling fitness apparel.
20. Peloton’s 2022 quarterly revenue was over $937 million, a 23% drop from the previous year.
21. In September 2023, Peloton shares saw a 19% increase to $5.74.
22. Peloton’s global product revenue fell to over $1.13 billion in 2023 from $2.19 billion in 2022.
23. Peloton reported a loss of $0.44 per share in its Q1 2024 report.
24. Wall Street forecasts a $2.75 billion revenue for Peloton in 2024

 

Peloton Workout Statistics

15. One Peloton subscriber completes an average of 22 workouts monthly, a 19.43% decrease from the previous year.
16. Subscriber engagements with Peloton workouts have doubled in growth over the last four fiscal years.
17. Peloton has approximately 6 million worldwide subscribers.
18. 90% of members keep their membership for more than one year.
19. New Peloton membership has grown on average by over 500,000 since September 2019.
20. In 2022, Peloton members completed over 570 million workouts – over 25% increase from 2021.
21. Cycling accounts for over 50% of the workouts done on the Peloton Platform.
22. Strength is the second most popular fitness category, accounting for 18%, and it is followed by floor (11%), Yoga (8%), running (8%), and outdoor (2%).
23. The number of quarterly workouts in the Peloton digital fitness platform grew 1.75 times in 2022.
24. Over 130 million workouts are completed quarterly on Peloton.
25. Since March 2021, quarterly workouts have decreased by approximately 10%.

Peloton Subscriber and Member Statistics

1. Peloton had about 6.7 million users in 2022, compared to 5.9 million users in 2021.
2. In the second quarter of 2023, Peloton had 3.03 million subscribers – over a 9% year-on-year increase.
3. As of June 2021, Peloton had over 800,000 digital-only subscribers – an increase from the 316,800 subscribers in 2020.
4. 90% of members keep their membership for more than one year.
5. New Peloton membership has grown by over 500,000 on average since September 2019.
6. The number of Peloton members in March 2020 and March 2021 was 2.6 million and 5.4 million, respectively.
7. Peloton members compete in over 130 million workouts every quarter.
8. The Peloton brand’s connected fitness service has over 2 million members.
9. Between June 2020 and June 2021, Peloton added 1.24 million new connected fitness subscribers, accounting for over 25% of the total connected fitness subscriber base.
10. Peloton members have created over 100,000 tags since its launch in April 2020.

Peloton Content Statistics

1. Users must pay $12.99 via the app or $39.99 monthly to access the Peloton library.
2. Peloton has 11 fitness disciplines in the class library, with 8 of these disciplines added within the last five years.
3. The recently added disciplines are Cardio, Yoga and meditation, Tread (Running, Boot camp, Walking, Scenic), Outdoor Running and walking, Outdoor Stretching and boot camp, audio-only meditation, and Dance Cardio.
4. Peloton launched the cycling workout in January 2014 and followed with Scenic Cycling in March 2014.
5. Dance Cardio, which was launched in March 2020, is the latest workout concept on Peloton.
6. Over 700,000 Peloton members include at least one tag in their profile account.
7. The Peloton Artist Series was the latest addition to Peloton’s library, where workouts are built around famous artists and their music.
8. Peloton has featured over 70 artists in the Peloton Artist Series.
9. Over 3.5 million Artist Series classes took place during Q4 2020.
10. One million people completed workouts featuring Beyoncé’s music in one quarter.
11. Peloton has the largest global audio catalogue, with 2 million songs under license.
12. A Peloton Guide costs $495.

Peloton Instructor and Employee Statistics

1. Peloton has over 50 instructors spanning different exercise categories.
2. Thirty-nine instructors teach strength, nine teach Yoga, 16 teach cardio, 7 teach meditation, 22 teach running, 14 teach outdoor, 25 teach cycling, 42 teach stretching, 11 teach tread boot camp, 5 teach bike boot camp, and 21 teach walking.
3. More than 55% of Peloton instructors on Instagram have over 100,000 followers.
4. Cody Rigsby is the number one ranked Peloton instructor by Instagram follower count, with over one million followers.
5. Robin Arzon is the second most followed Peloton instructor, with about one million followers.
6. Peloton has more than 7,000 employees across 6 countries – the United States, Australia, United Kingdom, Canada, Germany, and Taiwan.
7. There are over 1,500 employees in the US, 135 in Canada, 160 in Taiwan, and 828 in Germany, Australia, and the United Kingdom.
8. The average annual salary of a Peloton employee is over $100,000.

Peloton User Demographic Statistics

1. About 70% of Peloton users are over 35 years old.
2. Only 2% of users are between 18 and 24 years old, and 11% are over 55 years old.
3. Over 60% of Peloton US bike users have a household income over $50,000, with 21% earning over $200,000.
4. In 2021, 49% of Peloton users were female, while 43% were male.
5. 30% of Peloton bike users are between the ages of 45 and 64.

FAQs

When did Peloton launch?

Peloton launched in January 2012, but they introduced their first service – a connected stationary exercise bike that provided on-demand fitness class access, in 2014.

What was the largest turnout for a Peloton online class?

The largest turnout to a Peloton live class was in April 2020, when 23,000 members tuned into Robin Arzon’s class.

How many instructors work for Peloton?

Peloton employs 51 instructors, and they all take part in varying disciplines ranging from cardio to Yoga, strength, meditation, outdoors, walking, and others.

How much do Peloton instructors make?

Depending on their range and popularity, Peloton instructors make between six figures to more than half a million dollars.

What is the most popular Peloton workout?

Cycling is the most popular workout on Peloton for both digital fitness subscribers and connected subscribers. It accounts for over 50% of all workouts on the platform.

How does Peloton create revenue?

Peloton has three major revenue sources; connected fitness products, apparel, and subscriptions.

How vast is the Peloton music library?

There are 2 million songs under license available on the Peloton content library, making it the largest global audio fitness catalogue.

How many members does Peloton have?

Members are individuals who have a Peloton account, and there are 5.9 million members on the platform.

What percentage of people make use of their Peloton subscription?

Peloton has over 2 million connected fitness subscribers, with an annual retention rate of more than 90%.

How many user profiles does a Peloton bike have?

Peloton bikes now have up to 20 user profiles with complete access to the classes, features, and content.

Which demographic uses Peloton the most?

Users between 25 to 44 years old are the fastest-growing Peloton demographic.