Marketing for Group Exercise Instructors
Becoming a successful group exercise instructor not only requires knowledge and skills relating to exercise, but also to business and marketing. No matter how knowledgeable and competent you are in your field, you need to know how to promote yourself effectively in order to attract new customers, and ensure that you are doing all you can to meet the needs of your existing customers.
Using a mixture of theory and interactive activities, this online module has been specially designed to provide you with the essential skills and techniques needed to develop effective marketing strategies in order to build a successful and profitable business.
This course sources some of the most respected and established marketing techniques and applies them to the fitness market. This means that you can use all that you learn on the module immediately to market yourself and reap the rewards.
Being able to market yourself and your services effectively is essential for any fitness professional, whether you have your own business or work in a club. It can be the difference between success and failure and is a must for any elite exercise and fitness professional.
This online e-learning course is formatted into bite-size lessons giving you the opportunity to start and stop your training to suit your own time commitments. The course consists of fully interactive online tutorials, supported by downloadable resources, all designed to suit a wide range of learning styles. It is recommended that your computer has access to audio and a printer, but the course can be completed in its entirety without.
1) Plan your marketing and sales
- the concept of marketing
- market research and segmentation
- develop appropriate pricing strategies
- product and service testing
2) Market your services
- the use of advertising, public relations, sales promotions, direct marketing and personal selling to promote your business
- the use of a unique selling proposition and branding
- methods of monitoring marketing and sales
3) Sell your services directly to customers
- the qualities and attributes of a good salesperson
- stages of the sales process
- identifying buying signals and closing a sale
- legislation regarding the sale of goods and services
4) Follow-up marketing and customer enquiries
- the concept of customer service management
- service management systems
- database marketing
- follow-up marketing process and its importance.
At the end of the module you will be required to build a ‘business portfolio of evidence’ which consists of a series of questions and activities to test knowledge and understanding. Evidence of real work must be submitted along with witness testimonials.
A recognised Exercise to Music Instructor or Pilates award.
After you pass your assessment for this module you will be awarded the Future Fit Training Marketing for Group Exercise qualification which is accredited by City & Guilds and you will receive 20 REPS CPD points.
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